The last few weeks, the SEO world is quite busy with the new update algorithms that use the Google search engine. The new algorithm is focused on several issues related to the so-called content farms, and closely associated with spam, and sites with low quality content. In term, content farm is a “farm content”, what it means…?
A little quote from the official Google blog posted on February 24, 2010: ” Our goal is simple: to give people the most relevant answers to queries in as Quickly Their as possible … This update is designed to Reduced rankings for low-quality sites, the which are low-add value for users, copy content from other websites or sites That are just not very useful. At the same time, it Will Provide better rankings for high-quality sites, sites with original content and information Such as research, in- depth reports, thoughtful analysis and so on … ”
From the above quotation, we can conclude is simple: The main purpose is to provide search results as relevant as possible to the user searches, Google added: “This update is designed to reduce (remove) rankings for sites with low-quality content and are useless altogether for the visitors. And so does the sites with high-quality content and useful, will be given a better ranking in search results, According to Google about high-quality content, such as research, detailed reports, in-depth analysis and the like .. “Google also provides an example for the category of low-quality site contains a copy of such other websites or sites that are not very useful.
I see there are two points that should be underlined, among others:
1. About quality content, and
2. Copy and paste the content of other websites
Quality content and Useful
There are some who seem to be a category for this point, the First: the authenticity of the content and the second: Useful for visitors. Original content or original term is content that does not exist or is not much to match. So Google cited as the results of research, in-depth analysis and the like. While useful content is content that provide benefits for readers / visitors to the blog. Examples of useful content is simple: you type the keyword “download driver printer canon iP1880″ as an example, the content is really useful if the content contains a download link ip 1880 printer, rather than content that contain links that lead to other sites that have not necessarily contains a download link as it was intended readers. Examples of this practice is often closer we get to the website that often we are familiar with the term “aggregator” or even a copy of the search results on Google or another search engine.
Copy Paste from Ezine and such, how?
Currently, Content of such sites and such Ezinearticle, no doubt is the result of copy and paste, as most opinion-submit the article was first published the article, and in the copi again to other websites that may be in large numbers and Ezinearticle-was recorded as the site “ content farm. “ About this update algorithm, Ezine, including one who was affected significantly, up by Sitix (), Ezine visitors from search engines (Google) decreased up to 90%. Please check yourself to be studied. Graphs and the complete report at: Sitix.
More exciting effects also occurred at Mahalo.com, which in addition to losing nearly 70% of keywords, the keywords they who had been on the first page of the search, now in page 9 and 10.
More exciting again, Mahalo.com planning to lay off about 10% of employees, because corporate earnings are declining sharply.
Meanwhile, other types of sites that contain lots of original content but keep tripping over a new algorithm, due to the “most advertising” includes ads from Google Adsense. Too many ads are considered to be confusing visitors, especially at times because the ads were close to SPAM. In addition, too much advertising can also reduce the quality of content, because it clearly looks like intended for commercial advertising and not for content written. Google itself does not / have not provided clear benchmark of the category “Most Ads” this. Of course a lot of webmasters just hit, where on the other side is required to generate as much money as possible from your website or blog with ads.
After the update algorithm, whether the site that you manage declining visitor? Or keywords are missing completely from Google Search? Maybe you could start to perform detailed investigations into your website, your website possibly including “farm content”, and so glad to hear your opinions. Write down your message.
Incoming search terms:
new google algorithms,
google algorithm